5 Ways Your Digital Media Specialist Can Kill Your Business

Choosing a digital media agency for your company is just as important as any other business decision. And just like any of it, it could go terribly wrong. And you might have to stress over it in the future.

No wonder business owners are told hundreds of times to take their time and select the best agency.

However, if you’re too reluctant to ‘take your time’ and too casual to understand the importance of having a GOOD digital media specialist by your side, here are 5 ways your wrong decision can trouble you in the future-

Digital Media Specialist

A Peek into Your Future…

  1. You’ll be clueless about your target customers– One biggest and first problem startups encounter is—”where are my customers?” The digital world is big with thousands of platforms and billions of consumers. Where you are going to find your potential customers is a big question mark. Even if you know ‘where’, how to distribute your time and effort among various platforms is another hurdle. A bad agency will be just as clueless as the newbies- lost, shooting in the dark, wasting time, having no idea where the potential customers are.
  2. The communication with your audience will be ineffective– Communicating with the target audience is an art that requires a fool-proof strategy to win their trust and convert them into buying customers. If your outsourced digital media agency does not know this ‘art’, you’re wasting your time and money.
  3. You’ll have to approach different professionals for different needs– Don’t take it for granted that every digital agency Hong Kong and in China offer all-round services. Online marketing is a wide concept that includes everything from SEO and social media marketing to PPC, mobile and app marketing and more. A bad agency does not cater to all these different aspects. So, when the time comes, you might have to outsource a freelance professional, which isn’t a smooth ride, trust us.
  4. You’ll end up paying a lot more with no return whatsoever– You don’t know about your target audience, your brand isn’t communicating with them effectively, and your agency is outsourcing freelancers to help them. What do you think is the result? You’ll end up paying much more than what’s needed with no positive result whatsoever.
  5. You’ll be clueless about your competitors and the market as a whole– To be a top name in your industry, competitor analysis is a quite critical part. Knowing about what competing brands are doing and how they are doing gives you an edge and opportunity to improve. Your poorly selected digital media agency fails to research on your own target customers— do you really expect them to research ably on your competitors?

These 5 troubles would branch out other stresses, like-

  • Lower conversion
  • Poor brand goodwill
  • Poor capital management
  • Lagging far behind the competitors
  • Low ‘trust value’ in your brand name
  • No crisis communication plan

So save yourself from these troubles and stress which could eventually kill your company (and dreams). Make a smart move right when it matters. Spend a decent amount of time and select a good digital media specialist agency.

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6 Social Media Promotional Mistakes that Top Marketing Agencies Can Save You from

Although social media websites provides a propelling platform for businesses to grow their brand reach and communicate with the target audience more directly, this whole process of marketing here is rather complex and tricky. After all why do you think so many people fail to implement their social media marketing strategies successfully? Or why so many people fail to have a definite marketing strategy in the first place?

Here we list six very common mistakes businesses, particularly the startups, often make and why they need to outsource a good social media agency in China and around the world.

1. Trying to be on every social media platform– Of course the common sense speaks that the more platforms you’re on, the higher will be the exposure of your brand. But there is another fact; if you’re not having effective communication with your audience even on one platform, or are not able to deliver the definite message of your brand- it’s all worthless.

2. Not distributing your time between platforms– Assumingly you chose 3 social media platforms (three is highly recommended), you don’t necessarily have to spend equal amount of time on each of them. Chances are one of it might be giving you better conversion than other two. So it is best you invest more of your time on platforms that offer better ROI than others.

Social Media Agency in China

3. Fake following– Brands, particularly the ones who are just starting on social media tends to buy fake followers. As flattering as it may look, this is ridiculous. Certainly ‘fake it till you make it’ might sound rowdy, appealing to some, it is absurd; absurd, at least with all the advertisement plans that Facebook, Twitter, Google Plus and other giants offer these days. You could rather spend here and manage for a worthy following than buy the fake ones.

4. Not communicating with your audience– Many businesses often overlook the ‘social’ aspect of these social media websites. They either forget to engage with their audience or simply neglect it. Communicating with your potential customers is a very important part here. Communicate with them in groups or individually; this is how you build goodwill for your brand.

5. Over-sharing or under-sharing– Back in the days, when you share posts or how many posts you share had less relevance, but not today. Today best social media agency in China and around is very critical of when and how many posts they share. When the posts are more likely to get noticed, how many posts in a series it will take to get the attention of the audience- it all plays a very important role in conversion rate and ROI.

6. Posting irrelevant things– If your brand relates fashion niche, and you are posting often about the dimming GDP of China, even out of your sheer concern, you’re only going to put off your audience; maybe even annoy them. Of course this is a very broad example. Point is, never post anything that your audience is not following you for.

These are the six very common mistakes that brands often fall for when making or implementing their social media marketing strategy. These mistakes are avoidable, but for optimum result, it is always recommended to go for any experienced and renowned China social media agency.

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3 Ways PR Marketing Agencies in China are Better than the Rest

China’s flourishing economy has played a very positive role in propelling the growth of the PR agencies located in the land. With a flood of entities trying to make their presence felt in the market, the PR marketing agencies in China have been on their toes to lend the best possible assistance to their client companies. While it is true that PR assistance for forging presence in China can be sought from just about any agency in the world, there is a host of reasons that makes the indigenous agencies very different and more rewarding than the others.

PR marketing agency in Hong Kong

Everything starts from the bare basic aspect of costs. China PR companies are affordable and there are no two ways to get this message across. While it is true that there is no upper limit to the expenses spelt out by the hiring companies, these motivated agencies have functional solutions for smaller and budget constrained companies as well. This has been one of the primary factors that have inspired smaller companies to make better approach to Chinese market.

Secondly, there is no denying the fact that any PR marketing agency in Hong Kong or China knows the nature of their market and the response of audience better than other agencies around the world. The strategies that would work best, the prevalent laws and regulations imposed by the government, moods and mental make of the target audience etc are all perfectly understood by these agencies. In short, by hiring these agencies, you can seldom go wrong.

Thirdly, talent is abundant in China. You can always expect PR solutions from these professionals to be absolutely genuine and inviting. Possibilities of leaving a mark with the PR efforts can always be expected irrespective of how big, small, established or new the hiring companies may be.

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Avoid These Annoying Habits While Working With Event Companies

Event companies are all about making any occasion of importance memorable for life. However, there are times when the hiring entities can put in their bit to make the functioning of these otherwise life saving companies difficult and literally unproductive. In fact, it will not be entirely wrong to say that pushing event companies to unproductiveness can be owed to certain annoying habits that are sometimes displayed unnecessarily by fussy hiring entities either intentionally or unintentionally. And it all starts with being way too nosy.

While it is imperative to work closely with the hired event company and be in tune with the developments, too much of everything can be considered being nosy. The primary reason for hiring professionals is to delegate an essential task with a certain amount of independent authority of the hired professionals over the course of action. Not allowing that independence can eventually end up annoying the latter and compromise their dedication towards the event at hand.

China event agency

Constantly judging their strategies and imposing ideas when it is least required and that too very frequently can also lead to counter productive results. Announcing unexpected changes in plans by the hour can weigh down upon the aspect of flexibility of the professional companies. While there are a number of companies like China event companies that are recognized for their unparalleled flexibility, not all companies can entertain such excesses.

Not offering correct details is yet another annoying aspect that hiring entities usually display while working with event companies. “…and one more thing” coming in by every passing day can burden the course of action mapped out by the latter. Changing plans by every new input pouring in is as good as working on a fresh plan everyday which can be way too annoying for any event company to tolerate.

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Benefits of Hiring the Services of a Beijing PR Agency for Business Promotion in China

Over the last decade or so, numerous American and European business conglomerates have decided to make a move on the Chinese and the Asian markets. With the advent of globalization, such an expansion was only a matter of time before it happened. However, business enterprises looking to make it big in China and other neighboring areas immediately found out that operating their business in this part of the world is an entirely different ball game. They faced critical challenges that they did not foresee beforehand. It is for this reason that they eventually began to realize the importance of hiring the services of a Beijing PR agency.

PR agency Beijing

Salient features of the Chinese socio economic environment
The socio economic conditions of China are quite different than they are in the western world. People perceive themselves and their surrounding environment in China in remarkably different ways than they do in the west. Unlike the west, people in China are far more tradition bound and dedicated to the family unit. They are often not as emotionally expressive than people in the west and are slow to adapt to changes. It is for this reason that marketing campaigns that produce great results in the west do not yield expected results here in China.

Importance of a Chinese PR agency
To make sure that a business enterprise from the west attains success in the Chinese market, it is important that it hires the services of a PR agency Beijing. A public relations firm in Beijing is well aware of the fundamental aspects of Chinese society and so it can offer reliable guidance on shaping up marketing and promotional campaigns for a company that aims to impress the potential customers in China. The leading PR agencies in this country can offer world class solutions to business enterprises that are in tune with the local market and the preferences of local people.

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How Organizing Marketing Events Can Benefit a Business Firm

Any well rounded marketing strategy must include carefully planned events. Marketing is a social tool that allows companies to reach out to their target customers and let them know what they have to offer. While online and media marketing is a good way to spread the word of a business, event marketing experts believes that it is important to initiate face to face contact from time to time as humans feel more confident when they have a real basis to connect with one another. Here are some of the strategic benefits than an event & production Company in China can bring to its clients.

  • When a company arranges for a social event to promote its offerings, it leads to opportunities for connecting with new contacts and letting them know about its products and services. This can have a lasting impression on these potential customers as they can start taking an interest in what the company has to offer.
    A promotional event can work greatly in favor of a company when it is trying to connect more intimately with the community. It allows the company to let their customers know that they value their feedback and that their presence is important to them.
    Business companies face tough competition from their rivals all the time. Marketing events allow companies to learn about what the other firms are doing and what goals they have set for themselves. This can in turn help the event organizing company to brush up their strategies so that they have a better edge in the market over their competitors.
    Marketing events are also an excellent way to get in touch with the press and the media and create a solid impression on them. When the press and media write positively about a company, it automatically boosts the position of the company in the eyes of potential customers.

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Digital Media Marketing in China is Gaining Momentum

Most consumers in China are tech savvy. This had made Digital Media Marketing In China an integral aspect for new business development strategy. In addition to that, MNC’s and other companies, that have complete prominence can also resort to digital marketing to get a wide reach of customers and increase their brand recall value. Continue reading

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Filed under Chinese Business Culture, Chinese E-commerce, Digital Marketing