Most consumers in China are tech savvy. This had made Digital Media Marketing In China an integral aspect for new business development strategy. In addition to that, MNC’s and other companies, that have complete prominence can also resort to digital marketing to get a wide reach of customers and increase their brand recall value. Continue reading
Category Archives: Chinese E-commerce
As far as reports suggest, China has the largest online population in the world. With millions and millions of web users and online shoppers, the Chinese E-commerce industry has seen a rapid growth over the years. With the growing number of online shoppers, the industry has become one of the liveliest and most comprehensive e-commerce industries of the world.
You can get a variety of products from these online shopping sites. There are different sites dedicated to the selling of particular products. For example, some websites only sell baby clothes and products, whereas other stores deal in fashion accessories and clothing items. If you are interested to learn more, take a look at two of the best E-commerce website in China.
Tmall is owned by Alibaba and has 39.9 percent market share. This is the market leader of the ecommerce websites. You can pretty much anything on this website. From luxury sports cars like Lamborghini to lingerie, you will get it all here. The site also has an open platform where some of its B2C rivals have their storefronts.
With the aim to list in the United States in 2013, 360Buy has taken steps to expand its business significantly. The company holds 14.7% of market share and it has seen a rapid growth over the past few years. 360Buy has taken an aggressive approach to outpace its main rival Dangdang. These two companies cover the similar areas – mainly home appliances and electronics as well as clothing and books.
There are other ecommerce sites that are really catching up. Some of these include Suning.com, Amazon.cn, Dangdang.com, Vancl.com and others.