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5 Ways Your Digital Media Specialist Can Kill Your Business

Choosing a digital media agency for your company is just as important as any other business decision. And just like any of it, it could go terribly wrong. And you might have to stress over it in the future.

No wonder business owners are told hundreds of times to take their time and select the best agency.

However, if you’re too reluctant to ‘take your time’ and too casual to understand the importance of having a GOOD digital media specialist by your side, here are 5 ways your wrong decision can trouble you in the future-

Digital Media Specialist

A Peek into Your Future…

  1. You’ll be clueless about your target customers– One biggest and first problem startups encounter is—”where are my customers?” The digital world is big with thousands of platforms and billions of consumers. Where you are going to find your potential customers is a big question mark. Even if you know ‘where’, how to distribute your time and effort among various platforms is another hurdle. A bad agency will be just as clueless as the newbies- lost, shooting in the dark, wasting time, having no idea where the potential customers are.
  2. The communication with your audience will be ineffective– Communicating with the target audience is an art that requires a fool-proof strategy to win their trust and convert them into buying customers. If your outsourced digital media agency does not know this ‘art’, you’re wasting your time and money.
  3. You’ll have to approach different professionals for different needs– Don’t take it for granted that every digital agency Hong Kong and in China offer all-round services. Online marketing is a wide concept that includes everything from SEO and social media marketing to PPC, mobile and app marketing and more. A bad agency does not cater to all these different aspects. So, when the time comes, you might have to outsource a freelance professional, which isn’t a smooth ride, trust us.
  4. You’ll end up paying a lot more with no return whatsoever– You don’t know about your target audience, your brand isn’t communicating with them effectively, and your agency is outsourcing freelancers to help them. What do you think is the result? You’ll end up paying much more than what’s needed with no positive result whatsoever.
  5. You’ll be clueless about your competitors and the market as a whole– To be a top name in your industry, competitor analysis is a quite critical part. Knowing about what competing brands are doing and how they are doing gives you an edge and opportunity to improve. Your poorly selected digital media agency fails to research on your own target customers— do you really expect them to research ably on your competitors?

These 5 troubles would branch out other stresses, like-

  • Lower conversion
  • Poor brand goodwill
  • Poor capital management
  • Lagging far behind the competitors
  • Low ‘trust value’ in your brand name
  • No crisis communication plan

So save yourself from these troubles and stress which could eventually kill your company (and dreams). Make a smart move right when it matters. Spend a decent amount of time and select a good digital media specialist agency.

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6 Social Media Promotional Mistakes that Top Marketing Agencies Can Save You from

Although social media websites provides a propelling platform for businesses to grow their brand reach and communicate with the target audience more directly, this whole process of marketing here is rather complex and tricky. After all why do you think so many people fail to implement their social media marketing strategies successfully? Or why so many people fail to have a definite marketing strategy in the first place?

Here we list six very common mistakes businesses, particularly the startups, often make and why they need to outsource a good social media agency in China and around the world.

1. Trying to be on every social media platform– Of course the common sense speaks that the more platforms you’re on, the higher will be the exposure of your brand. But there is another fact; if you’re not having effective communication with your audience even on one platform, or are not able to deliver the definite message of your brand- it’s all worthless.

2. Not distributing your time between platforms– Assumingly you chose 3 social media platforms (three is highly recommended), you don’t necessarily have to spend equal amount of time on each of them. Chances are one of it might be giving you better conversion than other two. So it is best you invest more of your time on platforms that offer better ROI than others.

Social Media Agency in China

3. Fake following– Brands, particularly the ones who are just starting on social media tends to buy fake followers. As flattering as it may look, this is ridiculous. Certainly ‘fake it till you make it’ might sound rowdy, appealing to some, it is absurd; absurd, at least with all the advertisement plans that Facebook, Twitter, Google Plus and other giants offer these days. You could rather spend here and manage for a worthy following than buy the fake ones.

4. Not communicating with your audience– Many businesses often overlook the ‘social’ aspect of these social media websites. They either forget to engage with their audience or simply neglect it. Communicating with your potential customers is a very important part here. Communicate with them in groups or individually; this is how you build goodwill for your brand.

5. Over-sharing or under-sharing– Back in the days, when you share posts or how many posts you share had less relevance, but not today. Today best social media agency in China and around is very critical of when and how many posts they share. When the posts are more likely to get noticed, how many posts in a series it will take to get the attention of the audience- it all plays a very important role in conversion rate and ROI.

6. Posting irrelevant things– If your brand relates fashion niche, and you are posting often about the dimming GDP of China, even out of your sheer concern, you’re only going to put off your audience; maybe even annoy them. Of course this is a very broad example. Point is, never post anything that your audience is not following you for.

These are the six very common mistakes that brands often fall for when making or implementing their social media marketing strategy. These mistakes are avoidable, but for optimum result, it is always recommended to go for any experienced and renowned China social media agency.

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Avoid These Annoying Habits While Working With Event Companies

Event companies are all about making any occasion of importance memorable for life. However, there are times when the hiring entities can put in their bit to make the functioning of these otherwise life saving companies difficult and literally unproductive. In fact, it will not be entirely wrong to say that pushing event companies to unproductiveness can be owed to certain annoying habits that are sometimes displayed unnecessarily by fussy hiring entities either intentionally or unintentionally. And it all starts with being way too nosy.

While it is imperative to work closely with the hired event company and be in tune with the developments, too much of everything can be considered being nosy. The primary reason for hiring professionals is to delegate an essential task with a certain amount of independent authority of the hired professionals over the course of action. Not allowing that independence can eventually end up annoying the latter and compromise their dedication towards the event at hand.

China event agency

Constantly judging their strategies and imposing ideas when it is least required and that too very frequently can also lead to counter productive results. Announcing unexpected changes in plans by the hour can weigh down upon the aspect of flexibility of the professional companies. While there are a number of companies like China event companies that are recognized for their unparalleled flexibility, not all companies can entertain such excesses.

Not offering correct details is yet another annoying aspect that hiring entities usually display while working with event companies. “…and one more thing” coming in by every passing day can burden the course of action mapped out by the latter. Changing plans by every new input pouring in is as good as working on a fresh plan everyday which can be way too annoying for any event company to tolerate.

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Enhance your earning potential with Affiliate Marketing Training

Affiliate marketing is the most lucrative practice in digital marketing. It is radically changing the way individuals and organizations do business online. Anybody who wishes to generate additional income through online publishing or an existing corporate website must learn to create and implement effective affiliate marketing programs from creating compelling content and placing tracking code and promoting efforts and driving traffic.

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Online affiliate training will reveal critical legal and ethical considerations in it and also profitable best practices. After attending a course on affiliate marketing a student will not only learn the basic principles of affiliate marketing but it will also help him to access how it fits within the marketing mix. To maximize success in affiliate marketing he will be able to structure an affiliate program that adds genuine value to his company. The curriculum will also equip the learner on how to monitor the right data from the affiliates and how to spend budget efficiently by asking the right questions to suppliers.

The Internet Affiliate Marketing Training empowers one to develop, implement and evolve integrated online strategies that help to get the very best from affiliate marketing.

 The curriculum will provide guidance on:

  1. 1.     Getting started by chalking out clear cut ideas on-  
  • Finding a niche and selecting the right networks
  • Adding paid sponsorship, Google AdSense and links
  • Determining costs and creating a business plan
  • Obtaining and placing tracking code
  1. 2.    Knowing the audience by summarizing the techniques of-
  • Creating compelling content and effective landing pages
  • Incorporating video, blogs, email and social media
  • Applying and getting approved for affiliate programs
  • Selling executives on affiliate marketing as a viable income source
  • Understanding the role of search engine optimization ( SEO ) in affiliate  marketing
  1. 3.    Understanding how to achieve optimum effects by following various means-
  • Measuring the effectiveness of your affiliate campaigns
  • Driving traffic through natural and paid search
  • Negotiating a better deal and higher commissions
  • Leveraging your affiliate channel in other areas of your business

The unique training program also includes case studies and best practices to make the learning complete from every aspect.

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